The personal context layer · private by design

Magic sees how you grow.

Magic is your personal context layer: a private AI that turns everything you do on your laptop into a living picture of you. Where your time goes, what you're really learning, who you're becoming, and your next step to grow.

Explore the live demo Watch the 2-minute demo
  • 20,429moments recorded
  • 988ideas mapped
  • 27topics, levelled
  • 0 bytessent to a cloud
  • 26 daysfrom first commit to live
Built and running today26 days from first commit, used daily on the founder's own life
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Private recordBrowser, apps, screen and calls captured on-device
Live
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UnderstandingSkills by depth, personality, how you think, where time goes
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GuidanceWhere you stand, path forward, mentors per topic
Live
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Context for every AI agentYour tools ask Magic who you are, with your permission
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The real product, running on three weeks of the founder's own life. No mock-ups. Click through it yourself →

The problem

Our days are full. Our growth is a blur.

We live in dozens of apps, tabs and notifications. We multitask all day, and now AI does whole tasks for us. At the end of the week, few of us can say where our time went, what we actually did and learned, or what to do next to grow.

01

Where is my time going?

Work is scattered across tools and constant context-switching. Hours vanish into tabs and pings, and nothing shows what they added up to.

02

What am I actually doing and learning?

When AI drafts the doc and finishes the task, it's hard to tell what you did yourself, what you truly understand, and what you only skimmed.

03

What should I do to grow?

Without an honest picture of today, there's no clear next step. Advice stays generic, so we drift, repeat patterns, and miss the one move that matters.

Why Magic is different

Capture is a commodity. What you're becoming is still invisible.

Screen and chat memory are now everywhere. They answer "what did I see?" Magic answers "who am I becoming, and what should I do next?"

Screen memory

Remembers what you saw

Recall, Screenpipe, Limitless (now Meta). A searchable archive of your screen. Useful, but it never tells you anything about yourself.

Chat memory

Knows what you typed to it

ChatGPT and Claude remember your chats: a thin, self-reported slice of your life, held on someone else's servers.

Magic

Understands who you are

Turns everything you do into evidence: skills graded from first read to applied, personality from behaviour, blind spots, and one next step. All on your device.

How it works

Record everything. Understand it. Guide the next step.

01 · RECORD

Captures your digital life, on your machine

A quiet recorder sees what you read, search, write, build and say in calls. Nothing to log, no forms to fill.

  • Browser, apps and screen
  • Calls and meetings, both sides
  • Your own notes and answers
02 · UNDERSTAND

Turns activity into evidence about you

Local AI models group moments into sessions, pull out the ideas, and grade how deeply you know each one, from first read to teaching it.

ExposedEngagedQuestionedExplainedApplied
03 · GUIDE

Shows where you stand and what to do next

For each area of your life, Magic measures you against the level you're aiming for, names your blind spots, and gives you one concrete next step, with mentors who've walked that path.

What you see

A living picture of you, built from what you actually do.

Where you stand, honestly

Every topic gets a level from Novice to Expert against the role you're aiming for, written in plain words and backed by evidence from your own week.

"Your pipelines survive, but they don't guarantee truth." That's Magic's verdict on the founder's data-engineering work.

Magic's Where you are card for Data Engineering, with a five-step level bar and a one-line verdict

What you know, and how you learned it

Each idea sits on a map of the field, coloured by how deeply you know it. Tap any square to see what it is, what you did with it and when it clicked.

A grid of squares, one per idea, shaded by depth of knowledge

Who you are

A personality and thinking profile drawn from behaviour, not a quiz: where you sit on each trait, the evidence behind it, your blind spots, and how you're changing.

Magic's You page with personality traits placed between two poles

Your path forward

Not a course catalogue. The next three steps for you, each with how to do it and how you'll know you're done, plus mentors at every stage of the path.

A vertical list of next steps with time estimates

Why now

Three shifts made this possible this year.

Frontier-class models fit on a laptop

A 35-billion-parameter model now runs on a MacBook. Magic does its transcription, reasoning and memory on-device, so the most personal dataset that exists never has to leave it.

Capture just became table stakes

Meta bought Limitless in December 2025, Screenpipe is in YC, and ChatGPT ships memory by default. Recording is solved. Making sense of the person is the open layer.

Agents need to know who they work for

Every AI assistant starts from zero about you. The missing piece isn't a smarter model. It's trusted, permissioned context about the person.

Careers no longer run on credentials

Skills change faster than titles. People need a live, evidence-based view of what they can do, not a static profile they wrote two jobs ago.

The vision

The personal context layer for a lifetime.

Magic starts as a mirror for one person's growth. It becomes the private layer every tool you use can ask, with your permission, "who is this person and what do they need right now?"

Your coach, your learning app, your hiring profile and your AI agents all draw from one living, evidence-backed understanding of you. And you own it.

Agents, coaches, learning and hiring appsask with permission
Guidance: next step, mentors, pathtoday
Understanding: skills, behaviour, personalitytoday
Your private record of everything you doon your device

Private by design

The most personal data you have stays yours.

Runs on your laptopRecording, transcription and AI models run locally. No cloud copy.
You set the rulesPause anytime, exclude any app or site, and delete anything, including what was learned from it.
Evidence you can checkEvery claim about you links back to the moments it came from.
Share on purposeNothing leaves your device unless you choose to share it.

Built by Pallavi Singla

Two-time founder: my first startup, SchoolsOnWeb, was acquired. Then product leadership at ImaginXP, AWS and Snappr, co-founder of Mozie, and a Berkeley Haas MBA. I built Magic for myself first. Everything in the demo is my real data.

Read my story

Try it

Walk around inside a real Magic.

No sign-up needed. Explore the founder's full profile, every topic and every chart, then join the list for your own.

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