The founder
I'm a two-time founder. My first company, SchoolsOnWeb, was acquired. Since then I've led product, growth and deployment at a venture-backed edtech, at AWS and at Snappr, and I co-founded Mozie, an AI creator-marketing platform. Magic is the product I wish I'd had through all of it.
pallavi.singla@berkeley.edu · San Francisco Bay Area
Why I'm building Magic
I've built three products from zero: an online school that reached students across India, a creator-marketing engine, and now Magic. Each time I learned faster than at any point in my life: data infrastructure, AI agents, enterprise sales, positioning. But none of it was visible. Not to investors, not to the people I hired, and honestly not even to me. I'd read forty tabs on a problem, solve it, and a month later couldn't say what I actually knew.
So I built a recorder for myself. It runs on my laptop, watches how I work, and every night turns it into an honest picture: where I stand in each area, what I've really mastered, how I think, where I'm stuck, and the one thing to do next.
Three weeks in, it knew things about me that no personality test ever had. It noticed that I polish when I should ship, and that I learn best by building something, not by reading. That's when I knew this wasn't a side project.
Everyone deserves that mirror, and it should belong to them, not to an ad platform. That's Magic.
Path so far
Designed and built the whole product solo: a Rust recorder, an on-device AI pipeline, a knowledge graph and the app you can try.
Founding product, growth and deployment for an AI creator-marketing platform that turns a campaign brief into ranked, real-time creator picks. Its Naukri Campus campaign launched in 5 days and returned 3× a traditional campaign. Also open-sourced an event-outreach agent and a local-first Chrome extension.
Built enterprise tools at scale. Senior Product Manager at Snappr in San Francisco, building visual-content workflow tools for enterprise brands. Senior Technical Product Manager at AWS in Seattle, where customer interviews won engineering investment for GPU support.
Haas School of Business.
Expanded ImaginXP to Europe, the Middle East and India, reaching 1M+ students across 20,000 schools in India.
A one-stop digital school. In 18 months we took the Kota coaching model online across 89 centres and reached 50,000+ students in remote parts of India. Acquired by VCats-backed ImaginXP.
Where I started: building products and deploying them with customers.
Dr B R Ambedkar National Institute of Technology.
What Magic says about its founder
Real output from my own profile, built from 20,429 moments of work, not a questionnaire. Open the full profile.
"You engineer scalable systems that transform complex data into clear, evidence-based product strategy."
Thinking style, from 545 activities
What drives me
Ideas recorded per area, by how well I know them
I'd love to hear from people who think about personal AI, learning and the future of work.